strategic advertising planning and placement

poydras center  .  650 poydras street  .  suite 1550  .  new orleans  .  louisiana  .  70130  .  phone  504.310.0555

The scope of campaigns for which Gia Sausse has handled media planning and directing covers a diverse sector of local, regional, and national clients. Samples of account experience for broadcast televsion, radio, print, outdoor, and electronic campaigns including the following:

Department of Homeland Security – FEMA
Post Katrina and Rita recovery campaigns (national & regional), on-going project (November 2005 – present). Currently handling all paid communications/ad placements for FEMA. One of 14 companies recognized to receive national Small Business Acheivement Award award from Department of Homeland Security for superior service and special achievement (and the only company in the southern U.S. to receive this award). Awarded April 2007, at DHS Headquarters in Washington, D.C.

Popeye’s Fried Chicken & Biscuits (55 markets)
McCann Erikson/LCI Client Services Coordinator. Gia Sausse served as one of 12 account supervisors throughout the nation for McCann Erickson/LCI overseeing buying functions of local and regional accounts.

CLECO Central Louisiana Electric Company
Hurricane/storm preparedness and recovery -- Annual media plan and implementation -- Emergency media placement and implementation for hurricane situations -- MJC, Senior Media Planner

Tobacco Free Living (Louisiana Public Health Institute)
Louisiana statewide campaign -- MJC, Senior Media Planner

Viking Kitchen Products (5 states/regional)

Volunteers of America (Louisiana)

Hornets Basketball (regional)

City of New Orleans – Job1

New Orleans Opera Association

New Orleans Center for Creative Arts

Singer Kitchens

Barto Appliance

Nathan Laser Institute

New Orleans Sports Foundation

Zephyrs Baseball

The implementation of media campaigns for Bull’s Eye Media clients is combined with a thorough approval and confirmation system for each media outlet, and monitoring of current media placements.

Following completion of the campaign, a full media auditing process is performed and reported to the client to show overall media order fulfillment and performance.

Such reporting provides a summary of total bonused media coverage as negotiated with each media outlet.

Some accounts noted were under the heading of other agencies wherein Gia Sausse was hired for specific projects, or wherein she served as the Vice President or Media Director/Supervisor at the time of service.